Apple

"[Apple] is a 'cool' brand in the consumer space..." - Michael Gartenberg

The following is an excerpt from this article on ZDnet UK:

Apple's ambitions here are scarcely unique, with vendors such as Sony and Microsoft putting forward similar visions of the future. "It's a battleground to win share in the home-entertainment market. We're already reaching the point where you can dock an iPod and be connected to a wider sound system and play video elsewhere in the house, so what it's really about is gaining dominance in the connected household," says Kwiatkowski. But he [Gartenberg] believes that Apple has a number of things going for it. Firstly, it has a "cool" brand in the consumer space.


I have been saying this for about 6 months now, it's good to see that I'm not the only one. Ah consumerism, lets mindlessly buy what's cool!